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Micro-Targeting Moments For Better Mobile Ad Returns
4/10/2015 3:00:24 PM
When it comes to advertising, Sridhar Ramaswamy believes we're missing the details that matter the most, the billions of small moments that happen every day. His research has shown a change in the way people see media, with the old periodic media sessions being replaced by short bursts of activity.. . . READ ON »
The post Micro-Targeting Moments For Better Mobile Ad Returns appeared first on xda-developers.
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